COO Director of Business Development

Keita Ito

After joining Mitsubishi Corporation in 2005, he worked for about 7 years in supply chain reform through OEM production transactions for global brands. In 2011 he was seconded to Ryohin Keikaku Co., Ltd., where he contributed to growth in the apparel business, and in 2014 he was sent to London where he became the Deputy Managing Director of MUJI Europe Holdings. He led various management reforms and achieved a turnaround in the European business. After returning to Japan in 2017, he worked in the payment platform business before being seconded to Hey Co., Ltd., providers of a digital platform for small teams, in 2020 following an investment and serving as Executive Officer and Head of the Business Development division.